The horror… the horror: Perplexity's "Incognito Mode" is a "sham," lawsuit says - Ars Technica
Google, Meta, and Perplexity accused of sharing millions of chats to increase ad revenue.
This little bit of nastiness caught my eye immediately:
Among invasive trackers embedded in Perplexity’s AI search engine are the Facebook Meta Pixel, Google Ads, and Google Double Click, as well as possibly a technology that Meta calls “Conversions API,” the lawsuit said. Meta allegedly recommends that partners use that last technology in combination with the Meta Pixel, because it supposedly serves as a “workaround” that prevents “savvy users” from blocking Pixel tracking, his complaint said.
“Conversions API” apparently refers to building the 3rd party trackers into the 1st party’s domain, as discussed in the article I posted here.