Maybe “illusion” or “delusion”. Not quite rhyming but …
Maybe they need to go back to their roots for phone dialing?
The Neway promotional video is even better:
All those people working like ants on the assembly line while triumphant music plays in the background reminds me of some dystopian sci-fi movie.
I bet you thought of the “Shift Change” scene from Metropolis.
Dunno if he did, but I did.