Pine chosen perfect timing to monetize eagerness of purism subscribers 
Just after purism teased everyone with almost there phone they are like - you wanted prototypes? Oh, those have we a lot, here take one.
On the plus side purism and community will be able to deliver gnome phone userland (pureos or ubuntu) not for single device but at least for two mainline platforms, which should help coming up with some generic (one-fit-all) rather than niche (device-specific) solution.