I’m speculating that Purism is seen as a consumer-product company. On the one hand, this brings people out of the woodwork who think all companies should ship as fast as Amazon and have technical support comparable to Apple (er, what Apple once was). On the other hand, there are some complaints that make a strong claim that the support they received was far from adequate—and while there are a lot of (to put it politely) exaggerators out there—at least some people have received a non-working product and didn’t get the courtesy of a replacement.
While I’d never claim to be a FOSS developer, I’m at least an amateur in the field, and contribute a bug now and then or release a project or two publicly. Related to that, I loosely understand what it takes to do engineering, debugging, development, and making a working product. So I’m way more patient than average. For instance, I’ve bought two Staber washing machines now, partly because rah-rah they’re made in USA, and partly because they’re designed to be repaired. In both, the off-balance sensor was way too sensitive and tech support let me know how to adjust it; and in one of them, the motor controller in the main board fried, so I had to wait a few weeks for a replacement. I think to the average consumer, much less the one who expects instant remedy, this would be completely unacceptable. But I know that it would be cost-prohibitive to send a technician to diagnose each problem.
I hate to make this such a long post, but the other part is why Purism is seen as a consumer-electronics company. Whether it’s through deliberate marketing on their part, or just that any shmuck can google “best private phone/computer” and find an article touting Purism, the result is that anyone from a hardcore-hacker, to ones familiar with the reality of making technology, to people who think that every company is Apple could buy a device. Unfortunately, there doesn’t appear to be a fix for this aspect—whether Purism is pushing for consumer attention or just getting accidentally is irrelevant these days.
The more difficult question:
Well that’s out of my wheelhouse. As a snotty brat about these things, my goal would be to try to find holes in their story and call them out for dropping their phone and wanting a free replacement—and I know it’s not helpful at all. I imagine that dedicated moderators could devise a pattern for responding, trying to tease out of the plaintiff (colloquially) what a reasonable and desired resolution would look like. Second, they’d try and educate them on the nature of being a “small” player in the tech market, and what it looks like for Purism to stay viable (e.g. handing out free laptops for every complaint may look good, but you’ll go broke.) From what I’ve seen, Purism is too understaffed to dedicate someone to this, especially the specialized communication training necessary to succeed (e.g., see non-violent communication).