Google: Out with the FLoC, In with the Topics API




Of course Google will never abandon targeted advertising in favor of just general advertising. They wouldn’t be able to charge their customers so much money. :roll_eyes:

The topics are “thoughtfully curated,” so… there’s that.

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“Google argues that it is mandatory that it builds a user tracking and advertising system into Chrome, and the company says it won’t block third-party cookies until it accomplishes that.”

Ad auctions! Jeez. Maybe they’ll all turn on each other.

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