Finally someone who realizes this it’s the “bare minimum” we can ask for to make this work in this day and age, but the goal would be to get much much more than that (hopefully once the 1.5M$ milestone is crossed, the public goes wild and piles on top of it upon seeing that “it’s going to happen!”).
Purism has an external team of 3 people assigned to doing Press Relations for the campaign, that is communicating with journalists, helping field questions or write press releases under journalistic embargo.
As for me, I currently help mostly with: advice and special cases, writing technical and community-related posts and, when time allows, fielding user questions through email and forums (essentially, “supporting support”!)…
So yes, we are already talking to dozens of journalist every day, we’re doing the maximum we can to get heard. Todd has also been interviewed on various online shows (including on the Lunduke show), etc., and is currently attending TechCrunch Disrupt in the Sillicon Valley to try to promote what we do:
We were already organically getting coverage by blogs, aggregators and forums (like Phoronix, OMG Ubuntu, Slashdot, Reddit, etc.), but as a result of our continuous Press Relations outreach efforts we’re also getting a fair amount of additional press coverage from more mainstream outlets… mostly still in tech press though; not the New York Times or the Oprah show! Quite hard to pitch to mainstream outlets (if you have connections there somewhere, feel free to spread the word).
Maybe I could look into search engine advertising specifically for this campaign (previously I had placed some ads for laptops, as an experiment, with little results), but other than that… Got other suggestions?
For this to be a success, in the grand scheme of things, we need all interested individuals to spread the word around them.