There is an enormous amount of ways of reaching several different people, today more than ever, without using whole page ads that force the user to watch it for 30 minutes else their device will catch fire.
I have several untested ideas and of course with all marketing efforts, all of it must be individually measured for its returns. And a brainstorm of possible specific candidates must be done on each of these suggestions and individually vetted later on. And with the survivors, reach out, reach out, learn with the prospecting experience and adjust, adjust. With this, large and small deals will likely come through.
Also, not all of these requires “burning” marketing money. Some have no risk at all.
Alternative ad networks, like Carbon, Ethicalads, Contextcue and maybe others I am unaware of.
Sponsoring with small amounts several small and big software projects, physical projects, educational projects, tools, conferences, events, newsletters, blogs and e-magazines around the privacy, security and freedom industry. Always being mentioned somewhere in their communications and/or homepages or somewhere else folks interested in that endeavor will see.
Hosting things people would normally not pay for, for example hosting federated instances of social and chat apps and bringing in people from these crowds, can be related to the kind of endeavors I mentioned above or not. Make sure everyone knows who the host it and what you offer.
Partnership deals with others who already sell things to these industries, but are not competitors to your offering. Not only in the digital world. Who they already buy from? Share your catalog of products over some other shop’s page or physical store, not just computer shops. Perhaps using some printed press to reach visitors to physical stores is something that can be tested.
This one is huge, if I were you, I would invest a lot, most of my efforts, in this one and the next one.
High returns and small risk.
Include your devices into another company’s corporate security package that they sell to corporations out there.
I mean, who is one of the largest toys sellers in the world? A restaurant called Mc’Donalds, through their Happy Meal. Distribute the toys to Mc’Donalds yourself. Hopefully you can see how huge this is.
Referral program, if you have, double down on it. Ask people to share the word, both clients and non clients. To share with their team members, family, friends and test give them a month or six for librem one services for each sale they bring in. Or test not giving anything physical in return, it is not needed, but make sure you ask that in your communications! Many do out of wanting to give a nice experience to others.
Affiliates program. Pay people who sell your products for you through their media channels. That is why they gathered their audiences in the first place.
Get your blog as a partner in other blogs, remember the old “blog rings” we had back then? With blogs having a list of “friendly blogs” or whatever they call? This. Bring back old tactics, both in the web and in the physical world. Just make sure you are comfortable showcasing them back!
Is guest posting old already? It totally fits a content marketing tactic.
Present devices at business and enthusiast conferences and make sure you try to close business deals at these and also get yourself mentioned in digital channels for mass visibility to try to get consumer sales afterwards from digital channels.
You yourself sell other people’s products that will increase your profit per sale. This also may be a big one, but also must be done carefully to not burn your audience. Again, test with small groups, get feedback, etc.
Create apps and tools for people in these industries that will showcase who you are. For example Balena Etcher, this app of theirs mention themselves without being intrusive, while the USB is being processed, they display a small phrase on the side talking about them.
There is a difference between a youtuber saying “hey buy my course” and a forced 30 seconds beer ad in an educational video, and next time another ad, and another, all forced.
For example you can create something with a GUI that professionals will use, like the Etcher example I shared.
There is so much that can be done! So much attention-getting real estate out there that can be grabbed, tested, folded or multiplied! Aggressively telling people about your offer does not have to be intrusive. You can be everywhere without hurting people’s mental context.