Registered Databrokers in California (including Foreign Companies)

General Privacy & Security
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List and Number of Registered Databrokers per Country, as of May 6, 2026 *
FINLAND 1
INDIA 1
NETHERLANDS 1
NEW ZEALAND 1
NORWAY 1
POLAND 1
SPAIN 1
UNITED ARAB EMIRATES 1
ISRAEL 2
SINGAPORE 2
GERMANY 3
CANADA 10
UNITED KINGDOM 11
UNITED STATES 541

Total: 577

*Databrokers from the above countries are registered with the California Privacy Protection Agency.

Full list of databrokers by company are listed and regularly updated here: Data Broker Registry - California Privacy Protection Agency (CPPA)

The Delete Request and Opt-out Platform (DROP): Delete request and opt-out platform (DROP) - privacy.ca.gov

California residents can opt out of data “sharing” now. Databrokers must remove PII within 90 days starting August 1, 2026. (Not sure how that’s going to work with the listed credit reporting agencies.)

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Current list of Databrokers, by name

01Advertising Inc.
33 Mile Radius LLC
33Across, Inc.
5x5 US, LLC
6sense Insights, Inc.
Accudata Integrated Marketing, LLC
Accurate Append Inc.
ACH, Address Clearing House
Acronymix LLC
Acxiom LLC
AdeptID, Inc.
adsquare GmbH
Adstra LLC
AdsWizz, Inc.
Affinity Answers Corporation
Affinity Solutions Inc.
AggKnowledge Inc.
Agile Education Marketing, LLC
AGR Marketing Solutions LLC
Aidentified, Inc.
Airlines Reporting Corporation
Alliant Cooperative Data Solutions LLC
Alphonso Inc.
Altair Data Resources, Inc
Altrata, Inc.
AnalyticsIQ Inc
Anchor Computer Inc.
App Science, Inc
Aristotle International, Inc.
ASL Marketing
Asset International, Inc.
AtData, LLC
Attribits
Austin Consolidated Holdings, Inc.
Autodata Solutions, Inc.
AutoWeb, Inc.
AWL Holdings, LLC
Azerion US Inc.
Babel Street, Inc.
Baron App, Inc.
BDEX, LLC
BDO GCI, LLC
BECAUSAL, INC.
BeenVerified, LLC and its subsidiaries and affiliates
Beeswax
Belardi Ostroy, ALC, LLC
Best Pick Reports, LLC
Biscred
Black Pearl Group Limited
Blackbaud, Inc
Blis Global Ltd
Blue Action Inc.
Blueprint Audiences
Bombora, Inc.
Bridg, a division of Cardlytics, Inc.
Brooks Integrated Marketing, LLC
Buildertrend Solutions, Inc.
Bushwick Growbots LLC
Buxton Company, LLC
Buyerlink Inc.
BV Insights LLC
Cadent LLC
Captify Technologies
Catalist LLC
CHECKPEOPLE, LLC
Choreograph LLC
Circana, LLC
Civis Analytics, Inc.
Clay Labs, Inc.
Clearview AI, Inc.
Coast Technology, LLC
Collective Data Solutions, LLC
Commerce Signals, Inc.
Complete Medical Lists, Inc.
Connatix Native Exchange Inc.
Connected Investors, LLC
ContactOut Limited
Converge Marketing LLC
Convex Labs LLC
CoStar Realty Information, Inc.
Crisil Irvena US LLC
Criteo Corp.
Cross Pixel Media, Inc.
CTAM LeadShare Corp.
Cuebiq Group, LLC
Cybba Inc.
DataDelivers, LLC
Datafy, LLC
Dataline, Inc.
Datalink Services, Inc
Datonics LLC
DealerSocket, LLC (US)
DealerX Partners LLC
Dealfront Finland Oy
Dealfront Group GmbH
Deep Root Analytics, LLC
Deloitte Consulting LLP
Deloitte Financial Advisory Services LLP
Demandbase, Inc.
Digital Media Solutions, LLC
Disco Technology Inc
DR Decision Resources, LLC
Drivers History Information Sales, LLC
DSPolitical, LLC
Dstillery, Inc.
DTN, LLC
e.Republic, LLC
EAB Global, Inc.
Edvisors Network, Inc.
El Toro. com, LLC
Electronic Voice Services, Inc.
eLocal USA, LLC
Enigma Technologies, Inc.
Epsilon Data Management, LLC
Equifax Information Services LLC
Equifax Workforce Solutions LLC
Evorra Ltd
Exact Match Marketing Inc
Experian Information Solutions, Inc
Experian Marketing Solutions, LLC
Eyeota Pte Ltd
Family Tree Now, LLC
Famous Birthdays LLC
Faraday, Inc.
Fetch Rewards, LLC
FI Navigator Corporation
Fideo Intelligence, Inc.
Findem, Inc.
Forager.ai, LLC
Four Corner Media Corp
Fourleaf LLC
Foursquare Labs, Inc.
Fraiser LLC
FREEPEOPLESEARCH. com, LLC
FreeWheel Media Inc
Fushia Media, LLC
General Motors LLC
Giant Partners, Inc.
Global Source Data Solutions Inc
Grassroots Analytics
GrayHair Software LLC
Graze Social PBC
Growing Libraries, LLC
GrowthCode, LLC
H1 Insights, Inc.
Health Union, LLC
HealthWise Data
Helix Campaigns LLC
HubSpot, Inc.
Hunter Web Services, Inc
i360, LLC
IDMAP Inc
iLeads. com, LLC
Index Exchange Inc.
Infomatics LLC
Informa Group Limited
INFORMATION. com, LLC
Inmar Brand Solutions, Inc.
Inmar-OIQ, LLC
Innovative Database Solutions, Inc.
Insightbridge LLC
Institutional Shareholder Services Inc.
Intent IQ LLC
Intentsify, LLC
Interactive Data, LLC
iovation Inc.
IQVIA Digital Inc.
Irys, Inc
iSpot. tv, Inc.
IXI Corporation
J.D. Power
Juicebox App, Inc.
Kargo Global LLC
Keyword Connects LLC
Kloudend, Inc.
Koddi, Inc
L.S Mobile Apps Holdings LTD
LeadIQ, Inc
LeadPost LLC
Leadspace Inc
LearnMore, LLC
Leidos Digital Solutions, Inc.
LexisNexis Risk Solutions FL Inc.
ListKit LLC
Live Data Technologies, Inc.
LiveIntent
LiveRamp Holdings, Inc.
LizDev,Inc
Lob. com, Inc.
Lookify. io
M1 Data & Analytics, LLC
Magnite Inc
Malvern Media Inc.
Marketing Architects, Inc.
MarketOps LLC
MarketShare Partners, LLC
Marriott International, Inc.
Matchbook Data, LLC
Media. net Advertising FZ, LLC
MediaWallah Inc
Meltwater News US, Inc.
Merkle Inc.
Message Digital LLC
MH Sub I, LLC
Moody’s Corporation
Narvar, Inc
National Opinion Institute, LLC
Neptune Ops LLC
Neustar Information Services, Inc.
NEUSTAR IP INTELLIGENCE, INC.
New Mexico Data Insights
Nexxen Inc
Nordic Data Resources AS
NumLookup LLC.
Nuwber Inc
ONAUDIENCE LTD
OpenX Technologies, Inc.
Outlogic, LLC
PaeDae, Inc.
People Data Labs
Peoplewhiz, Inc
Pipl, Inc.
PitchBook Data Inc
Place Exchange, Inc.
PMG Worldwide, LLC
PossibleNOW, Inc.
Postie, Inc
PostPilot, Inc.
Preqin Ltd
Private Records LLC
PropertyRadar, Inc.
ProspectBase UK Limited
PublicRecordCom, LLC
Quadrant Global Pte. Ltd.
Rainbarrel USA LLC
REAL INTENT INC
Realeflow LLC
RealSource, Inc
RecruitBot
Redi-Data Inc
RelPro, Inc.
Remodeling. com, LLC
Resonate
Response America, Inc.
RevContent, LLC
Reveal Mobile, Inc.
Revelio Labs, Inc.
RevOptimal, LLC
Rich Media LLC
Ripple Effect Strategies
RocketReach LLC
Roq.ad Inc.
Round Sky, Inc.
SalesIntel Research, Inc.
Salutary Data LLC.
Samba TV, Inc.
SBFE, LLC
SEMANTIQ INC
Semcasting, Inc.
Share Local Media, Inc.
Sharethrough
Similarweb Ltd.
Simio Cloud, LLC
Site Impact LLC
Skydeo Inc.
Snovio Inc
Source Path Digital
Sovrn, Inc.
Sports Innovation Lab, inc.
SpyCloud Inc.
Statara Solutions LLC
Steppingblocks, Inc.
Sterling Data Company LLC
Strategic Data Intelligence, LLC
Subgraph, Inc
Swarm Holdings, Inc.
Swoop. com Inc
Taboola, Inc.
Tapad
TargetSmart Communications LLC
Tauxbe Data Inc.
Teads Holding Co
Teads Inc
Telesign Corporation
The Data Group, LLC
THE LINEA 1 MKT SL
The People Searchers LLC
T-Mobile USA, Inc.
Traackr, Inc.
TransUnion Digital LLC
TransUnion Interactive, Inc.
TransUnion Risk and Alternative Data Solutions, Inc.
Trestle Solutions, Inc.
True Blue Analytics LLC
TRUSTID, Inc.
Truth Now LLC
Truthed, Inc
TSG Holdco, LLC
Tunnl, LLC
UNMASK, LLC
Uplead LLC
UPS Capital Corporation
US Data Corporation
USPeopleSearch. com, LLC
Veeva Systems Inc.
VentiveIQ LLC
Veraset, LLC
Vi Technologies, Inc.
VideoAmp, Inc.
VisitIQ LLC
Vistar Media Inc.
Visual Visitor L.L.C.
VRTCAL Markets Inc.
Warmly, Inc.
We Inform LLC
WealthFeed, Inc.
Webbula, LLC
West Publishing Corp
Whitepages, Inc
Wiland, Inc.
Windfall Data, Inc.
WINR Data
Wiza, Inc.
Xcelerated Data LLC
Yieldmo, Inc.
Zeta Global
ZS Associates, Inc.
Subdirect LLC
Above Data, Inc.
ActivImpact, LLC
Viant US LLC
Adprime Media LLC
Adttribution Inc
Project Affinity, Inc.
NEXT WAVE MARKETING STRATEGIES, INC
The Alesco Group LLC
AlikeAudience Inc
Allant Group, LLC
Tagis Inc
Anteriad, LLC
Zenleads, Inc.
Astoria Company
Hunt Club Inc
Unearth Campaigns LLC
Audience Acuity LLC
Audience Mix LLC
Predictive Pop, Inc.
Bachmanity, Inc.
Azira, LLC
EquiMine Inc.
BB Direct Inc
Biointelli Corporation
Gigabite Inc
A Direct Marketing Inc
Crimson Hexagon
OWMN, LTD.
J2 Global Canada Inc.
Guidestar Direct, Corp.
Pludo Inc
Catalina Marketing Corporation
CB Information Services, Inc.
CDK Global, LLC
Rushmore Labs, LLC
Censia, Inc.
Elevar, LLC
MV Digital Group, LLC
Cision
CITYDATA Inc.
Claritas LLC
Clarivate
ClearCompany, LLC
Clickagy LLC
Summit Resources, LLC
Cognism
eContext.ai LLC
Complete Mailing Lists LLC
Comscore, Inc
Crunchbase, Inc.
Mississippi Tornado Alley, LLC
Data Axle Inc.
Data Decisions Group
DT Client Services, LLC
Datadesk Inc.
Task Genie, Inc.
Dataman Group Inc
Datanyze LLC
Data Partners, Inc.
Datasys Group, Inc.
Date Detective Inc
Decide Technologies Inc.
DecisionLinks LLC
Compact Information Systems, LLC
Demand Science US, LLC
Qualfon
Dice Career Solutions, Inc.
Digital Viking Media Inc
Disqus
Innovation Brands Corp
DonorBase, Inc.
DonorBureau LLC
Dresden Direct inc.
NetWise Data, LLC
Dun and Bradstreet Inc.
Lightcast, LLC
Endgame Labs, Inc.
Enlyft Inc.
Vertical Int, Inc.
ListsOnline. com, Inc.
EverView HoldCo, Inc
Exa Labs Inc.
Exact Opco, LLC
Consumerbase, LLC
BuyersRoad, Inc
Explorium Inc.
Fifty Technology Ltd
Peoplefinders, LLC
AdvisorTarget, LLC
First Direct, Inc.
First Orion Corp
Home Contractors Review, LLC
Focus USA, Inc.
DealerDirect LLC
FourthWall Media, Inc.
J2 Martech Corp
Randall-Reilly, LLC
Virtual Marketing LLC
LeadCrunch
Great Lakes List, Inc.
xAd, Inc.
Healthcare Inc
HealthLink Dimensions
Heartbeat.AI Inc
Carry Technologies Inc.
HireTeamMate, Inc.
ID5 Technology Ltd
Integrated Direct Marketing, LLC
illumin Inc.
Inbound Insight, LLC
TechTarget, Inc
InfoPay, Inc
Lead Intelligence Inc.
InMarket Media, LLC
Instant Checkmate LLC
Foo Monk, LLC
Intelius, LLC
JDM LIST SERVICES
JMR Media Consulting, Inc.
Intalytics, Inc.
KB Synergy Inc
Key Marketing Advantage
Scalable Commerce LLC
iWave Information Systems
Komodo Health, Inc.
Kontext Data
Labels & Lists, Inc
Lead Me Media LLC
Lead411 Corporation
Property Reach, L.P.
RELX Inc.
Blue Hill Marketing Solutions, Inc
LightBox Parent, L.P.
Nachal Inc.
LionShare Marketing, Inc
LoopMe Limited
Lusha Systems, Inc
M&R Strategic Services, Inc.
Madhive, Inc.
Infinite Media Concepts, Inc.
MaxMind, Inc.
MedPro Systems, LLC
Melissa Data Corporation
Milestone Marketing Solutions
Minerva BI Inc
Anne Lewis Strategies LLC
Online Media Group Inc.
MobileFuse LLC
Mobilewalla, Inc.
ModFx Labs Pvt Ltd
Modigie Inc
Ownco, LLC
Apollo Interactive, LLC
MULTIMEDIA LISTS, INC.
Definitive Healthcare LLC
NextRoll, Inc.
NFocus Consulting, Inc.
eXelate, Inc.
The Nielsen Company, LLC
Consumer Canvas, LLC
FinThrive Healthcare, Inc.
ExlService. com, LLC
Online Advertising Network sp. z o.o.
Ocean Global Inc
Mobile Technology Corporation
Opensend Inc
Optable Technologies US Inc.
Outward Media Inc.
Pacific East Research Inc
Paramount Lists, Inc.
Path2Response, LLC
Knowledge Works, Inc.
Pen-Link, Ltd.
Hivestack Technologies Inc.
Command Precision Inc.
PeoplefindersDaaS
Datamentors LLC
PlaceIQ, Inc.
Plug Chargers LLC
Plunge, LLC
Podible Inc
Pop Acta Media, LLC
Precisely Software Incorporated
PrivCo Holding Inc
Addapptation, Inc.
National Data Analytics, LLC
Information Data Resources, LLC
BIGDBM
PulsePoint, Inc.
Quad Graphics, Inc.
RampedUp
Ray CDP, Inc.
Globicom Inc
Redmob LLC
Reklaim Ltd.
GETEMAILS LLC
ReallyGreatRate, Inc
ROR Partners, LLC
S&P Global Inc
Sabio Inc
Aniline, Inc.
SciLeads Ltd
Seamless Contacts, Inc.
Civil Data Research, LLC
ZipStorm, Inc.
Semasio GmbH
The Segerdahl LLC
Predactiv
SheerID, Inc.
Slashdot Media, LLC
SMARTe Inc
Effyis, Inc.
Connection Holdings
Specialists Marketing Services, Inc.
Speedeon Data LLC
Spokeo, Inc.
Spy Labs AdCo, LLC
Digital Safety Products, LLC
StackAdapt Inc.
Intermedia Ventures, LLC
StatSocial
Stirista, LLC
Qurium Solutions, Inc.
Swordfish AI Inc
Orgio, Inc.
Think Data Group Inc
Revenue Roll Inc.
Enformion, LLC
Trans Union LLC
TripleLift, Inc.
TrueData Solutions, Inc.
Free Data Services, LLC
Huge Legal Technology Company, Inc
TruthFinder, LLC
Unacast, Inc.
upcell, LLC
Urban Science Applications, Inc.
BH Marketing Group LLC
USADATA, Inc
Valassis Communications, Inc.
GetVector, Inc.
Vendelux, Inc.
Venntel, Inc.
Versar Data Solutions Inc
Jun Group Productions, LLC
Wunderkind Corporation
PubMatic Inc.
Yobi Ventures, Inc.
ZoomInfo Technologies, LLC

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Column Headings from the database:

Data broker name:
Doing Business As (DBA), if applicable:
Data broker primary website:
Data broker primary contact email address:
Data broker primary phone number: [optional]
Data broker primary street address:
Data broker city:
Data broker state:
Data broker zip code:
Data broker country:
Data broker’s primary website that contains details on how consumers can exercise their CA Consumer Privacy rights:
Data broker collects personal information of minors:
Data broker collects consumers’ account logins or numbers with security codes that grant access to third‑party accounts
Data broker collects consumers’ government‑issued identification numbers used to verify an individual’s identity
Data broker collects consumers’ citizenship data, including immigration status
Data broker collects consumers’ union membership status
Data broker collects consumers’ sexual orientation status
Data broker collects consumers’ gender identity and gender expression data
Data broker collects consumers’ biometric data
Data broker collects consumers’ precise geolocation
Data broker collects consumers’ reproductive health care data:
Data broker collects consumers’ names, birth dates, ZIP codes, emails, phone numbers, mobile ad IDs, CTV IDs, or vehicle IDs
If you answered ‘no’ to all above, list one to three common types of personal information you collect
Data broker shared or sold consumers’ data to a foreign actor in the past year
Data broker shared or sold consumers’ data to the federal government in the past year
Data broker shared or sold consumers’ data to other state governments in the past year
Data broker shared or sold consumers’ data to law enforcement in the past year, except when required by subpoena or court order
Data broker shared or sold consumers’ data to a developer of a GenAI system or model in the past year
The data broker or any of its subsidiaries is regulated by the federal Fair Credit Reporting Act
If the data broker or its subsidiaries are regulated by the FCRA, describe the types of personal information covered
If the data broker or its subsidiaries are regulated by the FCRA, describe the specific products or services covered
If the data broker or its subsidiaries are regulated by the FCRA, describe the percentage of data activities covered
The data broker or any of its subsidiaries is regulated by the Gramm‑Leach‑Bliley Act (GLBA) and implementing regulations
If the data broker or its subsidiaries are regulated by the GLBA, describe the types of personal information covered
If the data broker or its subsidiaries are regulated by the GLBA, describe the specific products or services covered
If the data broker or its subsidiaries are regulated by the GLBA, describe the percentage of data activities covered
The data broker or any of its subsidiaries is regulated by the California Insurance Information and Privacy Protection Act (IIPPA)
If the data broker or its subsidiaries are regulated by the IIPPA, describe the types of personal information covered
If the data broker or its subsidiaries are regulated by the IIPPA, describe the specific products or services covered
If the data broker or its subsidiaries are regulated by the IIPPA, describe the percentage of data activities covered
The data broker or any of its subsidiaries is regulated by the California Confidentiality of Medical Information Act (CMIA)
If the data broker or its subsidiaries are regulated by the CMIA, describe the types of personal information covered
If the data broker or its subsidiaries are regulated by the CMIA, describe the specific products or services covered
If the data broker or its subsidiaries are regulated by the CMIA, describe the percentage of data activities covered
The data broker or its subsidiaries are regulated by the HIPAA privacy, security, and breach‑notification rules
If the data broker or its subsidiaries are regulated by HIPAA, describe the types of personal information covered
If the data broker or its subsidiaries are regulated by HIPAA, describe the specific products or services covered
If the data broker or its subsidiaries are regulated by HIPAA, describe the percentage of data activities covered
Requests to delete - Total requests received
Requests to delete - Total requests received - Complied in whole
Requests to delete - Total requests received - Complied in part
Requests to delete - Total requests received - Denied
Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Mean
Requests to delete - The number of days to respond substantively to a request to delete in 2024 - Median
Requests to know what personal information is being collected - Total requests received
Requests to know what personal information is being collected - Total requests received - Complied in whole
Requests to know what personal information is being collected - Total requests received - Complied in part
Requests to know what personal information is being collected - Total requests received - Denied
Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Mean
Requests to know what personal information is being collected - The number of days to respond substantively to a request to know in 2024 - Median
Requests to know what personal information is sold or shared - Total requests received
Requests to know what personal information is sold or shared - Total requests received - Complied in whole
Requests to know what personal information is sold or shared - Total requests received - Complied in part
Requests to know what personal information is sold or shared - Total requests received - Denied
Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Mean
Requests to know what personal information is sold or shared - The number of days to respond substantively to a request to know what personal information is sold or shared in 2024 - Median
Requests to opt out of sale or sharing - Total requests received
Requests to opt out of sale or sharing - Total requests received - Complied in whole
Requests to opt out of sale or sharing - Total requests received - Complied in part
Requests to opt out of sale or sharing - Total requests received - Denied
Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Mean
Requests to opt out of sale or sharing - The number of days to respond substantively to a request to know in 2024 - Median
Requests to limit the use and disclosure of sensitive personal information - Total requests received
Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in whole
Requests to limit the use and disclosure of sensitive personal information - Total requests received - Complied in part
Requests to limit the use and disclosure of sensitive personal information - Total requests received - Denied
Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Mean
Requests to limit the use and disclosure of sensitive personal information - The number of days to respond substantively to a request to know in 2024 - Median
Additional Context or Comments: [optional]

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I’m glad that some governments are starting to have laws requiring that their citizens/residents have the ability to opt out of sharing certain data. But I am very unhappy with with the classes of information that are even allowed to be collected without consent.

I also don’t plan to participate in opting out since I don’t know what the smallest set of information I am required to provide in order to opt out and which items they do not already have and thus so some of their work for them. I also have no trust that opting out will actually result in sharing being turned off. Do any governments even have a procedure for performing random spot checks of whether sharing has been turned off for a random set of people?

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e-Signing a simple declaration of residency in California (no documentation required), and any of the following that will help identify you, at your own discretion:

  • Name(s)
  • Address(es)
  • Email address(es)
  • Phone number(s)
  • Vehicle Identification Number(s)
  • Mobile Advertising ID(s) (if any)
  • TV Advertising ID(s) (if any)

It’s no more (and a lot less, no doubt) than the databrokers probably already have. In my opinion, it’s worth doing.

Many of those on the list also sell your data on to other brokers.

(I had to answer a couple of simple questions by email when I first attempted to sign up, just to verify my eligibility.)

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It’s not looking good in the U.S.: The SECURE Data Act is Not a Serious Piece of Privacy Legislation | Electronic Frontier Foundation

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That’s where I have a problem with the whole idea. They are putting risk on you about what they do and don’t already have. The less information you provide, the more scope they have for keeping information because it didn’t match. If you provided all of that then you are connecting dots that maybe weren’t already connected, even though most of the individual pieces are probably floating around somewhere.

Really ballsy legislation would just call time on the entire business model. Everyone in the entire world must delete all data that can be associated with a person in California*, without requiring a request from a user, and no future collection may occur. End of.

* That could be based on street address and/or some types of phone number and/or IP address.

Unscrupulous data brokers will of course ignore any and all of this, keep collecting, keep squirreling information away, keep shuffling it away to an off-shore data centre.

I don’t know about VINs.

I don’t recall any web site asking for that and there would be no way to collect that using browser dodginess or the like, I would think.

So probably they could only get that by JOINing government car registration data to data that the databroker collected. Is government car registration data public in the US? Available for sale to the highest bidder? Admittedly it has been a while since I did an encumbered vehicle check (which probably does involve typing a VIN into a web site).

Or data breach?

Or maybe this arises from car surveillance technology? i.e. you buy a car with built-in surveillance and the VIN is also burned in to the on-board surveillance for transmitting far and wide?

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Just a comment on the name … keeping data secure (i.e. avoiding data breaches) is largely a separate question from privacy (i.e. avoiding data collection and retention).

It is true of course that if you, as a company, are not allowed to collect data (and you comply with the law) then you can’t be data breached.

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Yes! If by “Everyone in the entire world” you mean “All data brokers in the entire world” . Entities with customers in California certainly need some identifying information, but they shouldn’t be allowed to share it without opt-in consent.

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Notice that LexisNexis is one of the registered entities; their data is shockingly comprehensive, and they make it available to companies, campaigns, organizations, law enforcement agencies, and even individual buyers in some form or other. It’s possible to limit some sharing of your data with some entities, but not all. Nor can their collection of consumer data stop, I imagine, as it’s used similarly to credit bureau data and in law enforcement investigations, so I do wonder how they’ll comply with California’s DROP.

Many of the databrokers on the list probably buy data from LexisNexis, and they definitely sell it to others.

Yeah. Legislators ignore the real problem (commercial surveillance and algorithms/analytics everywhere), and concentrate on ineffective half-measures.

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Yes. All data brokers and all data collectors. I didn’t intend to include a private individual such as a friend or relative of yours who might hold your telephone number for the purposes of, you know, texting you or speaking to you on the phone.

Getting the details right in the legislation would be difficult but it’s not likely going to happen so there’s no need to draft perfect legislation here. :frowning:

Of course if you have a legitimate business relationship with a company, it is likely that they will collect at least some information and these days likely that they will share it with other companies where they have outsourced business functionality. However in that case, if your business relationship ends then there would be an obligation on the company to purge your information from the company and from those that they have shared with.