Some notes: floss-shop is run by Purism staff members. And I’m convinced it is exactly those staff members actively working on the European fulfillment center, as stated here:
There is also no contradiction in that, it does make some sense to have one online shop and not two under different labels. The difference would then just be from where the packages begin their travel. Whether or not that hub is then geographically close to floss-shop and run by the same people ultimately doesn’t really matter. And I assume they’ll not want to disclose details before everything is figured out.
I’d hope for that to happen somewhere around Evergreen or Fir. We’ll see 