1. EU Court limits Meta’s use of personal data for targeted ads
This was a very bad day for Meta, as the Court of Justice of the European Union has pronounced its final ruling in a 10 years old legal battle initiated by Austrian NOYB privacy activists.
Quotes from the article:
Europe’s top court has ruled that Meta Platforms must restrict the use of personal data harvested from Facebook for serving targeted ads even when users consent to their information being used for advertising purposes
“An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data”
In other words, social networks, such as Facebook, cannot keep using users’ personal data for ad targeting indefinitely, the court said, adding limits must be set in place in order to comply with the bloc’s General Data Protection Regulation (GDPR) data minimization requirements
“The application of the ‘data minimization principle’ radically restricts the use of personal data for advertising. The principle of data minimization applies regardless of the legal basis used for the processing, so even a user who consents to personalized advertising cannot have their personal data used indefinitely.”
Non-profit Noyb stated that the judgment also extends to any other online advertisement company that does not have stringent data deletion practices. This means bad news for many other Bigtech companies!
2. New Open Source law in Switzerland: a legal milestone!
I couldn’t believe my eyes when I read about this new and innovative law passed by the Swiss parliament, establishing a mandatory requirement for open source software within public sector bodies.
“Switzerland’s new ‘public money public code’ law is a great opportunity for government, the IT industry and society. All stakeholders benefit from this new regulation since the public sector can reduce vendor lock-in, companies can grow their digital business solutions, and taxpayers spend less on IT solutions and receive better services due to increased competition and innovation.”
The implementation of EMBAG is expected to serve as a model for other countries considering similar measures. The law aims to promote digital sovereignty and encourage innovation and collaboration within the public sector. As Switzerland adopts this approach, the benefits of open source software—greater security, cost efficiency, and enhanced public trust—may become more apparent.
Can you just imagine US Congress one day enacting such a revolutionary law?