Let’s not derail this topic with Purism’s price policy.
Having to deal with customs, currency conversion and calculating VAT is an obstacle. But the question is, how much of an obstacle is it to not buy a product.
Thinking of this in a capitalistic view: Opening an EU reseller is only profitable, if the profit of the sales generated by it are equal or higher to the costs of the EU reseller.
Everyone who already bought a product and only wants to have this product to be shipped from the reseller, is not generating more profit but would generate extra costs. This means that those of us (including me) who already bought the product have kind of no say 
It’s the same for gaming on linux. If you buy the windows release even though you want to play it on linux, what’s the incentive for the developer / publisher to create a linux build?
As Purism already had an EU reseller but closed it with the explanation of having too high efforts in paperwork. Support in EU for Laptops
I interpret that for the previous situation the sales did not justify the costs they had with the EU reseller. Based on the little information shared here on the forum, I suppose (only my opinion) that there will also not be an EU reseller in the next years.
An option where I see an EU reseller to appear soon
Maybe in a world where the Librem 5 would compete with Apple and Android for the masses and the average Joe from Europe isn’t capable of handling customs and stuff and only wants to buy it like from a local store or amazon and Purism has bathtubs full of money because of the money the generate all over the world in dedicated Purism shops and writing software is only very little expanse as they are selling millions of devices